OFF-WHITE™ GWANGGYO, KOREA

TYPOLOGY: Retail Store

SCOPE: Complete Interior Renovation

SIZE: 1000 Sq. Ft.

CLIENT: Off-White™ c/o Virgil Abloh

The Off-White Store at Galleria Gwanggyo is based on three intrinsic elements of the design brand:

• The dynamic color and silhouettes of the fashionwear.

• The elusive visual qualities implied by having an ‘off-white’ identity.

• The open gridwork patterns of Virgil Abloh’s furniture.

The interior space is intended to provide a unified context, composed of see-through walls, space dividers, seating and display areas all made of fine perforated metal. The wall’s internal lighting and mesh cladding make the clothes and customers appear to be floating in a world untethered by gravity. The store at Gwanggyo opened during the COVID-19 pandemic, when people, particularly young people needed some form of levity.

The store celebrates the garments and accessories by offering a total monochrome (off-white) environment, composed of various degrees of transparency against which the garments and accessories pop. These transparent grids, constructed in perforated and scrim metals, offer a combination of colorless porosity and material lightness, providing a neutral background to accentuate the most appealing qualities of Virgil Abloh’s innovative and colorful garments on display.

PROJECT CREDITS:

Collaborators: SITE- James Wines, LLC, Off-White™, New Guards Group, Eastland Co. Ltd., S. Anselmo

Photos: Off-White™